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Mastering the art of efficient introductions and cold emails is something that will help you greatly in your journey. This is a topic where some people are very sensitive to etiquette and might write you off completely if you don’t follow it.

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Email Introduction Etiquette

• ALWAYS use the double opt-in for intros – we mean it, always. This means you make sure both people want to talk to each other before connecting them.

Asking for an intro

We’ll go through the introduction process with an example from the point of view of the person doing the introduction, since they are the only person to whom the whole process is visible. So if you’re the person asking for the intro, you’re in the shoes of Pia-Maria in this example.

The first step is actually asking for the intro. This might happen via email, in person, or via LinkedIn. Make sure to keep it short, but you can include e.g. some key metrics as bullet points after the message.

Making an intro/getting an intro

In double opt-in introductions, after you’ve asked for the intro the next step is for the introducer to ask for permission to send the introduction. This is a step you won’t see, but it might look something like this.

After this, if the answer is yes, you’ll get the introduction to your inbox.

Some general tips:

• If you’re the person who asked for the introduction, make sure you reply ASAP. This is a sign of appreciation to the person who did the intro.
• Drop the person who introduced you to bcc and mention that in the email. You want them to see that you responded to the email, but you don’t want to keep them in the thread and flood their inbox.